Sony Music Entertainment, the American music industry’s behemoth, has filed a trademark application for the Columbia Records emblem, indicating its intent to use nonfungible tokens (NFTs).
On Tuesday, trademark attorney Mike Kondoudis released a copy of a trademark application he filed with the United States Patent and Trademark Office (USPTO) on August 30. The application covers “audio and video recordings including live musical performances certified by NFTs.”
#SonyMusic has filed a trademark application for the Columbia Records logo claiming plans to use it for:
▶️ NFT Backed Media
▶️ Music + Podcast Production
▶️ Artist Management + Music distribution services
..and more!#NFTs #Metaverse #Web3 #Columbiarecords #Pop #Rock #Hiphop pic.twitter.com/xY7kRMgo1m
— Mike Kondoudis (@KondoudisLaw) September 6, 2022
The application scope extends to online entertainment such as podcasts and audiovisual recordings, as well as promotion, distribution, marketing, advertising, and marketing services.
This latest trademark registration follows on the heels of previous NFT projects funded by Sony Music.
Several large corporations, including Pantera Capital, Bessemer Venture Partners, Coinbase Ventures, and Sony Music Entertainment, invested $30 million in MakersPlace, a decentralised marketplace for digital art, in August.
The music label said in March that it would issue Bob Dylan and Miles Davis NFT sets in 2022 in collaboration with Solana, California-based NFT marketplace Snowcrash and fellow music behemoth Universal Music Group.
The use of NFTs and the prevalence of the Metaverse in the music and film industries are both on the rise.
Eminem and Snoop Dogg performed their new hit in a Metaverse constructed by Yuga Labs, the same firm behind the Bored Ape Yacht Club, as part of MTV’s Video Music Awards on August 29.
Eminem and Snoop Dogg’s Bored Ape Yacht Club avatars appear in the video for their June single, “From the D to the LBC.”
This year also marked the first year that the MTV Video Music Awards presented an award for “Best Metaverse Performance,” which was contested by six artists (Ariana Grande, Justin Bieber, Charli XCX, Twenty One Pilots, BTS, and Blackpink). You can visit TheActiveNews.Com for more recent and intriguing news and updates.