In the ever-changing world of social media, a new wind has blown through Twitter’s virtual halls and put an interesting person in charge. Step into the spotlight, where pixels and tweets meet, as we figure out what makes Linda Yaccarino, the clever mind behind Twitter, so mysterious.
Get ready to dive into a world where creativity and charisma meet as we tell the story of the woman who is about to change how this famous bluebird flies. Let’s go on a trip to learn what Linda Yaccarino, Twitter’s new boss, can do. We’ll do this with excitement and a pinch of curiosity.
Who is Linda Yaccarino?
On Friday(12 May 2023), Elon Musk announced that Linda Yaccarino, formerly of NBCUniversal, will take over as Twitter’s chief executive officer. Yaccarino is the “velvet hammer” in the advertising industry. On Friday morning, She resigned as global chair of advertising and partnerships at NBCUniversal.
Tweets from Morning Brew discussed Linda Yaccarino’s resignation and upcoming Joining.
Last night, WSJ reported NBCUniversal’s chairman of global ads and partnerships, Linda Yaccarino, was in talks to become Twitter’s next CEO.
This morning, NBCUniversal confirmed Yaccarino had resigned, further hinting that she will be Elon’s replacement. pic.twitter.com/mYqYhuf4BG
— Morning Brew ☕️ (@MorningBrew) May 12, 2023
She will take over for Musk in about a month. Since he purchased the company in October for $44 billion, Musk has been running the platform while insisting he will not become its permanent CEO. For almost a decade of experience at NBCUniversal, Yaccarino was credited for changing “the $70 billion premium video ecosystem” for the media conglomerate.
Yaccarino was the global chair of advertising and partnerships, as her data was provided on her LinkedIn page. She oversaw monetizing the company’s portfolio of linear networks, digital and streaming platforms, distribution and commerce partnerships, and client connections.
She also supervised advertising sales, partnerships, marketing, ad technology, data, measurement, commerce, and strategic projects on a worldwide, national, and local scale. Yaccarino worked on the company’s Peacock ad-supported streaming service launch and relationships with Apple News, BuzzFeed, Holler, ReachTV, Snapchat, Twitter, and YouTube.
Since working there in 2011, she has led a team of 2,000 individuals who have sold ads for almost $100 billion. Yaccarino spent over two decades with the international media and entertainment conglomerate Turner before joining NBCUniversal.
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With his extensive background in advertising, Yaccarino may prove to be a pivotal figure in Twitter’s development. After many advertisers fled in the first few months after Musk took over Twitter, fearing harm to their brands in the subsequent pandemonium, attracting new ones is crucial for Musk and Twitter.
In late April, Musk claimed without providing evidence that advertising had returned. Yaccarino interviewed Musk in front of hundreds of advertisers last month on a stage in Miami.
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